XINYOU YAO
Overview
2
2
years of professional experience
Work History
Product Manager
Meituan
04.2023 - 09.2023
- Project name: Marketing Platform Anomaly Analysis Establishment
- In a data-driven business environment, there was a need to enhance anomaly detection and diagnosis in key metric data. An automated system was developed to monitor channel traffic in real-time, identifying anomalies when traffic fluctuations exceeded defined thresholds. These anomalies were attributed to various factors such as operational strategy, upstream traffic, and more, helping to pinpoint abnormal metric causes.
- The system improved anomaly identification efficiency, achieving an 80% coverage rate and 70% overall attribution accuracy. The average analysis time for individual anomalies reduced from 7 to 2 working days.
Product manager
Bytedance
06.2022 - 09.2022
- Project Name: Enhancing Sales Lead Management
- Aimed to improve the overall efficiency and timeliness of lead management and follow-ups by developing an online lead management module
- Worked with the SE team to define the whole process of cloud product lead management, separating phases like [ 'lead generation', 'research', 'client visits', 'PoC', and 'launch' ]
- Assisted in the development of a lead analysis dashboard, providing multifaceted analyses of lead quality and employee efficiency
Product manager
Baidu
06.2021 - 09.2021
- Project Name: Baidu Netdisk Mall Campaign Operation Platform
- Developed an online intelligent operation platform that allowed online configuration of activities, enhancing user targeting and improving operational conversion rates
- Split the operation configuration into components of [ 'event', 'product', 'discount', and 'launch' ], providing data support for activity retrospection
- Improved operational efficiency by 70% and reduced event setup time from 3 weeks to 1 week
- Compared to historical averages, certain activities saw a 27% increase in effective reach and click-through rates
Education
Master - Data Science
University of Zurich
07.2024
Bachelor -
Chongqing University
06.2019
Skills
- Python
- Tableau
- Data analysis
Timeline
Product Manager
Meituan
04.2023 - 09.2023
Product manager
Bytedance
06.2022 - 09.2022
Product manager
Baidu
06.2021 - 09.2021
Master - Data Science
University of Zurich
Bachelor -
Chongqing University
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