Summary
Work History
Education
Skills
Languages
About Me
Interests
Software
Websites
Work Availability
Work Preference
Generic
Anita Bain

Anita Bain

Senior Marketing & Communications Manager
Lengnau AG

Summary

Results-oriented marketing and communications expert with 35 years of experience in leadership roles. Specializing in the strategic development and execution of integrated international marketing initiatives (both online and offline), with deep expertise in product and service marketing for B2B and B2C sectors. Proven track record in lead generation, event management, and project execution, driving successful outcomes across diverse markets.

Work History

PARTNER & FIELD MARKETING MANAGER

CISCO SYSTEMS GMBH
7 2018 - Current
  • Consulted and supported up to 18 partner enterprises, including Swisscom, Netcloud, Bechtle and Brack, in strategic planning and execution of co-marketing activities with a strong emphasis on digital marketing and lead generation, enhancing brand visibility and engagement.
  • Analyzed and reported partner marketing performance using various analytics tools, providing actionable insights that improved campaign effectiveness and ROI.
  • Drove digital transformation with partners, focusing on implementing omnichannel campaigns that effectively targeted diverse customer segments and met business objectives.
  • Facilitated go-to-market strategy workshops for partners on Cisco products/services, collaboratively developing tailored strategies that resulted in successful marketing executions.
  • Collaborated with internal teams to create engaging content and tools for partner-specific needs, ensuring alignment with overall brand messaging.
  • Conceptualized and executed joint customer success stories (written/video) showcasing partner successes, reinforcing brand reputation and partner relationships.
  • Executed marketing training sessions for partner marketing teams, improving their capabilities in areas like social media and digital marketing.
  • Managed various Cisco events such as the annual Swiss Cisco Partner Day, hosting approximately 500 guests, ensuring seamless event execution and high attendee satisfaction.
  • Supported the Swiss organization in all marketing matters and activities, contributing to overall marketing strategy and execution.

DIGITAL MARKETING MANAGER

MYAROMA.CH (OWN BUSINESS)
10.2017 - Current
  • Developed and launched an e-commerce platform, including a blog with comprehensive content creation (text and video), enhancing brand visibility and engagement.
  • Designed and executed a robust digital marketing strategy, encompassing SEO, SEA, and social media advertising, resulting in increased website traffic and brand awareness.
  • Conducted detailed performance reporting to track the effectiveness of digital campaigns and optimize strategies for improved ROI.
  • Managed partner and supplier acquisition, fostering collaborations that enhanced product offerings and expanded market reach.
  • Implemented CRM initiatives to improve customer engagement and retention, ensuring alignment with brand messaging and enhancing the overall customer experience.

E-COMMERCE MANAGER (contract)

XEIT GMBH
Zurich
12.2017 - 05.2018
  • www.weinschenken.ch: Conducted a comprehensive analysis of the existing e-commerce platform for wine, identifying key areas for optimization to enhance user experience and drive sales.
  • Developed a strategic business plan and concept for business development, successfully outlining growth opportunities and enhancing brand positioning in the market.
  • Implemented targeted marketing initiatives, including SEO, SEA, blog posts, newsletters, and social media campaigns, resulting in increased online visibility and customer engagement.
  • Managed product portfolios to align with market trends and consumer preferences, optimizing offerings to maximize sales potential.
  • Oversaw CRM activities to foster customer relationships and improve retention rates, ensuring consistent messaging and brand alignment.

TEAM HEAD MARKETING

RESPONSABILITY INVESTMENTS AG
1 2013 - 9 2017
  • Led integrated on/offline marketing communication activities across multiple languages (English, German, French, Spanish, Italian), targeting both B2B and B2C audiences on a national and international scale, with a strong emphasis on content creation.
  • Planned and executed internal and external events, including press conferences, training academies, and exhibitions, ensuring alignment with business objectives and effective engagement with stakeholders.
  • Managed a two-week content gathering trip to India, producing compelling photo and video materials that enhanced marketing efforts and supported brand storytelling.
  • Developed sales documentation and marketing content for distribution partners, facilitating effective communication of product offerings and enhancing partner relationships.
  • Executed digital content campaigns encompassing mailings, website updates, social media engagement, newsletters, advertorials, and advertisements, driving brand awareness and customer engagement.
  • Oversaw brand management initiatives, ensuring consistency in messaging and visual identity across all platforms and materials.
  • Created corporate and sales presentations/templates that effectively communicated value propositions to diverse audiences.
  • Provided marketing consultation to sales, product management, and business development teams across multiple international offices (Switzerland, Norway, France, India, Peru, Kenya), enhancing cross-functional collaboration.
  • Managed a team of six employees, fostering a collaborative environment and driving team performance in achieving marketing objectives.
  • Served as Deputy Head of Marketing & Communications, contributing to strategic decision-making and organizational growth.

HEAD MARKETING COMMUNICATIONS

CASHGATE AG
11.2009 - 08.2012
  • Integrated On/Offline Marketing Strategy: Developed and implemented comprehensive marketing communication strategies for Switzerland, targeting both B2B and B2C audiences to enhance brand visibility and customer engagement.
  • Advertising Campaigns and Promotions: Led successful advertising campaigns across digital and non-digital platforms, driving product launches and sales promotions that aligned with business objectives.
  • Collaboration with Distribution Partners: Worked closely with distribution partners on joint promotional efforts, leveraging collaborations to expand market reach and optimize lead generation.
  • Market Research and Insights: Conducted extensive market research, including competitor analysis, client surveys, and focus groups, to gather actionable insights that informed marketing strategies and improved brand positioning.
  • Website Relaunch Management: Managed a sub-project for the website relaunch, enhancing user experience and optimizing content for increased traffic and conversions.
  • Sales Documentation and Social Media Monitoring: Oversaw the creation of sales documentation and conducted social media monitoring to assess brand perception and engagement, ensuring effective communication strategies.
  • Team Leadership: Supervised a team of three employees, fostering a collaborative environment and guiding the execution of marketing initiatives aligned with corporate objectives.
  • Deputy Head of Marketing & Communications: Served as Deputy Head, contributing to strategic decision-making and the overall direction of marketing efforts.

LOSS PREVENTION COORDINATOR (contract)

CLAIRE'S GMBH SWITZERLAND
Zurich
01.2009 - 07.2009
  • Multinational Coordination: Provided loss prevention services to Sales Managers across Switzerland, Austria, and Germany, demonstrating strong cross-border collaboration and communication skills.
  • Theft and Inconsistency Management: Managed theft incidents and addressed discrepancies in inventory, showcasing a keen attention to detail and a proactive approach to problem-solving.
  • Inventory Coordination: Coordinated store inventories to ensure accurate stock levels and mitigate loss, reflecting a commitment to operational efficiency and integrity.
  • Interim Leadership: Served as the interim lead in coordinating efforts with the Head Office in London, reinforcing leadership abilities and the capacity to navigate corporate structures.

HEAD MARKETING COMMUNICATIONS

SWISS CASINOS SERVICES AG
01.2000 - 11.2008
  • Integrated Marketing Communications Strategy: Developed and implemented a comprehensive marketing communications strategy for Swiss Casinos Holding AG and its three affiliated casinos, ensuring brand consistency and alignment with corporate objectives.
  • Event Planning and Execution: Conceptualized and executed high-profile events, including casino openings and VIP events, enhancing customer engagement and brand visibility. Managed exhibition participations to promote the casinos effectively.
  • Launch of New Games: Led the successful launch of new games, utilizing strategic marketing initiatives to drive customer interest and participation.
  • Brand Development and Management: Oversaw brand development and management for three casinos, focusing on establishing a strong brand identity that resonates with target audiences.
  • Market Research and Analysis: Conducted market research to assess brand awareness, customer experience, and employer satisfaction, using insights to refine marketing strategies and improve overall effectiveness.
  • Website Relaunch Project Lead: Spearheaded the project for the website relaunch, enhancing user experience and integrating content that aligns with marketing goals.
  • Public and Media Relations: Cultivated strong relationships with media and stakeholders, effectively communicating marketing initiatives and enhancing the brand's public profile.
  • Consultation and Team Management: Provided marketing consultation to Casino Managers, offering strategic insights to support their marketing efforts. Managed a team of three employees, including graphic designers, ensuring effective collaboration and project execution.

DEPUTY HEAD DEVELOPMENT

SSG HOLDING AG
03.1999 - 12.1999
  • Market Investigation and Analysis: Conducted thorough investigations and analyses of potential locations for new business initiatives, identifying strategic opportunities for growth and market entry.
  • Competitor Analysis: Engaged in detailed competitor analysis to assess market positioning and inform strategic planning, contributing to the overall business development strategy.
  • Project Collaboration: Actively participated as a member of key project groups, including “Take Away” and “Coffee Bar,” collaborating with cross-functional teams to develop innovative concepts and enhance customer experiences.
  • Training Implementation: Completed stage/training programs in partner restaurants, such as Letzipark and La Gruyère for better understanding of the daily business.

HEAD PROMOTION

GOOD NEWS PRODUCTIONS AG
08.1998 - 02.1999
  • Marketing Communication Strategy: Developed and executed comprehensive marketing communication strategies for various events, ensuring alignment with organizational objectives and enhancing brand visibility.
  • Partnership Acquisition: Successfully acquired and managed partnerships and sponsorships, fostering relationships with key stakeholders to elevate promotional activities.
  • Event Organization: Planned and organized promotional, sponsorship, and VIP events, overseeing all logistical aspects to create memorable experiences that resonate with target audiences.
  • Public and Media Relations: Acted as the media spokesperson, managing public relations efforts to enhance brand reputation and engage with media outlets effectively.
  • Team Management: Supervised and guided one employee, ensuring successful collaboration and execution of promotional initiatives.

HEAD MARKETING COMMUNICATIONS

PICK PAY AG
06.1990 - 07.1998
  • Integrated Marketing Communications: Led marketing communications for multiple brands, including Pick Pay and Jelmoli Gourmet Garage, ensuring alignment with overall business objectives and enhancing brand recognition.
  • Sales Promotions: Developed and executed innovative sales promotions, driving sales performance across the various retail locations.
  • Brand Management:Managed brand identity and reputation for several private labels, creating marketing concepts that resonate with target audiences and support business growth.
  • Public, Media, and Investor Relations: Cultivated strong relationships with media and investors, enhancing public perception and investor confidence.
  • Internal Communications:Facilitated internal communications and marketing consulting for 130 store managers, ensuring consistent messaging and alignment with company goals.
  • Team Leadership:Managed a team of four employees, including DTP, to deliver high-quality marketing materials and support strategic initiatives.

RESPONSIBLE CADRE EDUCATIONS

BVS BUSINESS SCHOOL AG
01.1990 - 05.1990
  • Handling of pupil dossiers and final exams
  • Setting of timetables
  • Debtor scheduling

CHIEF SECRETARY HOSPITAL & DENTAL DIVISION

JOHNSON & JOHNSON AG
01.1987 - 12.1989
  • Secretariat G/E/F
  • Mailings
  • Organization of exhibition booths and trips
  • Sales administration

DIVISIONAL SECRETARY QUALITY ASSURANCE STEAM POWER PLANTS

BBC AG (now ABB)
12.1983 - 12.1986
  • Secretary G/E
  • Organization of trips and customer visits
  • Writing of protocols and reports.

COMMERCIAL ASSIGNMENTS (contract)

MANPOWER
05.1983 - 11.1983
  • Correspondence G/E/F
  • Data registration
  • Various office tasks

COMMERCIAL APPRENTICESHIP

GALMAG AG
04.1980 - 04.1983
  • Correspondence G/F
  • Client offers
  • Various office tasks

Education

DRUPAL -

VIRTUAL IDENTITY VIENNA

WSET II - undefined

WEININSTITUT MUNICH

EMAIL MARKETING - undefined

INXMAIL GMBH MUNICH

WEB MARKETING MASTER - Digital Marketing

Digicomp
Zurich Switzerland
02.2015 - 02.2015

No Degree - Project Management

INTERNAL
Zürich
04.2001 - 01.2014

BUSINESS COMMUNICATIONS - Marketing & Communications

SAWI ZURICH
Zurich
01.2005 - 04.2007

Skills

B2B Marketing Strategy

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Languages

German
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Advanced (C1)
Italian
Elementary (A2)
Spanish
Elementary (A2)

About Me

Family-Oriented:I am happily married and proud to be a stepmother to two wonderful children and a grandparent to one delightful grandchild. Family is a central part of my life, and I value the time we spend together.


Entrepreneurial Spirit: In my free time, I run my own e-commerce shop, myAroma.ch, with my technically skilled husband. Together, we sell scented candles, essential oils, lamps, cosmetics, and jewelry, promoting products we truly love and believe in.


Passionate Bowler: I actively participate as a league bowler and serve on the board of our bowling association, which consists of 40 members. This involvement nurtures my teamwork and leadership skills while allowing me to engage with the community.

Interests

Walking: I enjoy spending time outdoors and staying active

Cooking & Wines: I love experimenting in the kitchen and exploring different wines

Music & Concerts: I have a passion for music and enjoy attending live concerts

Traveling & Cultures: I am very interested in getting to know different cultures, both through travel and by connecting with colleagues and friends from diverse backgrounds

Software

MS Office

CRM Tools (MS Dynamics, Salesforce, HubSpot)

Mailingtools

CMS Tools (WordPress, WooCommerce, Drupal)

Layout Tools (QuarkXpress, InDesign)

Data Visualization (Tableau, ACE)

Web Analytics (Google Analytics)

Marketing Technology (Ansira, Workspan)

Communication Tools (Webex, Microsoft Teams, SharePoint)

Design & Creative Tools (Canva, Adobe Creative Suite)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full TimePart TimeContract Work

Work Location

HybridRemote

Important To Me

Company CultureFlexible work hoursWork from home option

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Anita BainSenior Marketing & Communications Manager