Hamid Monfared
Zurich,ZH
Summary
Passionate in helping patients with chronic and Rare diseases. Thinking out of box on how to server our stakeholder efficiently.
Critical thinking always has helped me to solve complex global challenges. Passionate in commercial analytics, insight generation, organizational readiness, commercial excellence and resource planning. Skilled in bridging the gap between global strategic planning and local execration.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Global Director, Commercial & Launch Excellence, Rare Disease
Novo Nordisk Health Care A/G
08.2023 - Current
- Proposing a future-fit organizational structure for the emerging therapeutic area by providing strategic & conceptual guidance for the organizational setup
and translated that into local context based on insight gathered from market - Defining what it takes to launch Alhemo and Rivfloza including the required resources (FTE and Investment) at the global, regional, and affiliate levels to ensure the successful launch of Rivfloza through bottom-up exercise (FTE ramp-up and launch budget planning)
- Develop comprehensive launch framework tailored to enter and establish strong presence in the emerging Rare Renal Disorder area and stablished Hemophilia segments
Global Director, Commercial Excellence and 5D Launch Excellence, Rare Disease
Novo Nordisk Health Care A/G
12.2022 - 08.2023
- Drive assessment for RareD Future Organizational needs through designing a global to local organizational readiness framework incl. defining future must have capabilities for frontline and frontline enabling functions
- Define data driven approach to identifying capability gaps and required actions to close the gaps
- Establish global 5D launch framework incl. clear overview of key launch topics, processes and operational elements such as partnership and contracting, app development, pricing and promotional strategy
- Standardized the way we launch 5D solutions, considering all necessary elements through five steps
- Lead and manage Commercial Effectiveness(CE) processes in RareD, through developing global to local strategic initiatives e.g
- RED incentive plan, field force planning and etc
- Identifying key performance indicators and generate insights to address business issues and opportunities of RED commercial analytics platforms
Global Director, Commercial Excellence and Analytics, Rare Disease
Novo Nordisk Health Care A/G
04.2021 - 12.2022
- Drive Multichannel Customer Engagement agenda for global Rare Disease including: Shaping global MCE strategy (Rare Disease brand’s global to local model) through close collaboration with the global brand teams
- Providing MCE practical guidance and framework for affiliates
- Up skilling local marketers to leverage multichannel customer engagement in their local brand strategy
- Orchestrating execution of MCE between sales, marketing, market access and medical (both in global level as well as affiliate level)
- Identifying key performance indicators and generate insights to address business issues and opportunities through developing Rare Disease Commercial Analytics platforms (a smart data analytics solutions to generate insight and support Rare Disease decision making)
- Responsible for identifying attractive growth opportunities, through Rare Disease Growth Pool (A 30mDKK fund pool to support marketing excellence innovative projects across the world).
Global Commercial Excellence Manager - Rare Disease
Novo Nordisk Health Care A/G
06.2018 - 04.2021
- Key contributor to support global Rare Disease strategy of returning Rare Disease back to growth
- Drive the mapping and benchmarking of the current commercial organization of Rare Disease and generate recommendations for an enhanced Business Unit set-up
- Furthermore
- Assess and develop proposals for resource allocations and incentive guidelines to improve the portfolio management
- Identifying key performance indicators and generate insights to address business issues and opportunities related to commercial planning and execution
- Responsible for identifying attractive growth opportunities, new customer targets and creating value propositions to support and build competitive advantage in close collaboration with the Marketing and Sales teams
- Support key strategic and tactical projects to evaluate and assess organic growth opportunities within the current Rare Disease portfolio as well as participate in assessments and plans to maximize the value of assets in the Novo Nordisk pipeline.
Commercial Effectiveness(CE) Manager
Novo Nordisk Iran
05.2013 - 06.2018
- Lead and manage Commercial Effectiveness(CE) processes in sales, marketing, market access and medical department
- Establishing, monitor and optimize sales related topics such as organizational set-up, sales force structure, targeting, reporting system(SELAS), sales force effectiveness, KPI setting , operational call planning, sales coaching, field force sizing, territory alignment, target setting, sales incentive, segmentation and digital marketing(iSelling)
- Develop and optimize business intelligence system, field force training, field force business plan(FFBP), NovoSTRAT
- Coordinating all strategic projects in the affiliate
- Leading long term market forecasting process (SPP and LTF) in the affiliate
- Increase affiliate’s market understanding by developing sales & marketing analysis and insight
- Support finance team in budgeting and discovering growth opportunities.
Education
MA. Management Information System -
Azad University
Tehran, Iran02.2018
BA. Business Administration -
Payam Noor University
Tehran, Iran09.2011
Skills
- Problem Resolution
- Interpersonal Skills
- Strategic Planning
- Organizational Development
- Program Leadership (in matrix organization)
- Business Planning
- Analytical Skills
Certification
- SUCCEED - Novo Nordisk
- Fundamental of Excellence - Novo Nordisk
- Digital Marketing - Colombia Business School / Emeritus (2021)
- Leadership communication with impact - INSEAD (2020)
- Forecasting - CELforPharma (Belgium) (2016)
Personal Information
- Male, 42, Married
- Two kids(boy-girl)
- Nationality: Iran
- Residency: Zurich, Switzerland
Hobbies
Swimming, Hiking and Biking
Languages
English
Bilingual or Proficient (C2)
Farsi
Bilingual or Proficient (C2)
German
Elementary (A2)
Timeline
Global Director, Commercial & Launch Excellence, Rare Disease
Novo Nordisk Health Care A/G
08.2023 - Current
Global Director, Commercial Excellence and 5D Launch Excellence, Rare Disease
Novo Nordisk Health Care A/G
12.2022 - 08.2023
Global Director, Commercial Excellence and Analytics, Rare Disease
Novo Nordisk Health Care A/G
04.2021 - 12.2022
Global Commercial Excellence Manager - Rare Disease
Novo Nordisk Health Care A/G
06.2018 - 04.2021
Commercial Effectiveness(CE) Manager
Novo Nordisk Iran
05.2013 - 06.2018
MA. Management Information System -
Azad University
BA. Business Administration -
Payam Noor University
- SUCCEED - Novo Nordisk
- Fundamental of Excellence - Novo Nordisk
- Digital Marketing - Colombia Business School / Emeritus (2021)
- Leadership communication with impact - INSEAD (2020)
- Forecasting - CELforPharma (Belgium) (2016)
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