Alexandre Faundez
Prevessin-Moens
Summary
I am a Sr. Digital Content Designer and Strategist, currently working at the World Meteorological Organization as a Web Manager. I have been working with digital publishing for the last 15+ years and started my career by publishing web content, then moved to more strategic roles. Furthermore, I have worked as a staff member for various UN agencies, including UNCTAD, ILO, UN Human Rights, WHO, WIPO, and currently WMO. Earlier, as an in-house content designer and information architect, I introduced content design at the ILO where I created new sections, both on the intranet and the ILO's public website. The heart of my work is to allow organizations and companies to fully embrace the power of digital, by helping them understand what works and what doesn't for your audience, how to write for digital, when to use the right channel, how to handle social media and have a sustainable strategy. My main focus is to improve the user's experience, hence my strong interest in content strategy, web writing, user experience (UX), information architecture (IA), and user research. Digital strategy is at the core of my work, and I have led internal discussions on how to improve digital governance, publishing processes, and content management in general. I have a unique understanding of these issues, due to the theoretical and practical knowledge I have acquired over the years. I can bridge communications and technology, a link that is often missing. Managing digital projects has taught me how to translate from one specialty to the other. I am a PRINCE2 Practitioner and have also worked with SCRUM.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Web Manager
World Meteorological Organization
Geneva
02.2022 - Current
- Lead content-first project for WMO's corporate website redesign
- New https://wmo.int website was successfully launched on 16 November 2023
- Content strategy and content design
- Assist departments in upgrading their web presence
- Monitor and develop Google Analytics and other web metrics tools.
Content Designer and Strategist (Web Communications Officer)
World Intellectual Property Organization - WIPO
Geneva
09.2020 - 01.2022
- Content design: initiate, coordinate, develop and enhance impactful content for the WIPO website
- Content strategy: develop innovative, evidence-based, and user-focused web content, in collaboration with content creators and subject-matter specialists
- UX writing: edit and enhance web content proposed by colleagues, taking into account industry best practices, relative effectiveness, and WIPO style guidelines
- Information architecture: implement a user-focused structure (IA), approach, and content design for revamped and new web pages
- Research: analyze and assess the latest relevant trends and best practices in the field of content strategy, UX, and design to propose effective content-focused improvements.
Content Designer and Information Architect
World Health Organization
Geneva
03.2020 - 08.2020
- Web migration account manager: support WHO departments in migrating from Webit to Sitefinity CMS
- Content design: support department websites in identifying key content
- Information architecture: Support WHO in creating an information architecture for COVID-19
- Process based on Gerry McGovern's Top Tasks.
Content Designer and Strategist
Alex Faundez Consulting
Geneva Area
05.2019 - 08.2020
- Content design services
- Content strategy services
- Web project discovery services
- User Experience (UX)
- Information Architecture and taxonomies
- Digital communication
- Search Engine Optimisation (SEO) and Google Ads
- Social Media strategy.
Content Design and Content Strategy Adviser
United Nations Human Rights
Geneva Area
07.2019 - 11.2019
- Information architecture, content design and content strategy for Treaty Bodies web section of ohchr.org
- Content inventory and audit of Treaty Bodies web section of ohchr.org in the context of the UN Human Rights web migration project.
Senior Information Architect & Content Designer
International Labour Organization
Geneva Area
08.2017 - 05.2019
- Content strategy: support ILO staff with their digital communications needs, information architecture (IA), web writing techniques, search engine optimisation (SEO) and overall digital strategy
- Content design: help ILO in creating public and intranet sites, taking into account user and business needs, with a focus on improving user experience (UX) and simplify content
- User research: analyse user behavior, produce site usage analysis, and content audits (Google Analytics)
- Produce IA deliverables for ILO public and intranet sites (site architectures, wireframes, user stories, task flows, etc.).
Content Strategist & Intranet Content Manager
UNCTAD
Geneva Area
06.2014 - 07.2017
- Managed various high-level web projects
- Rolled out a content strategy for the intranet and provided input to public web and social media strategies
- Content management and user engagement for intranet
- Copywriting, editing, and publishing in SharePoint 2013 intranet
- Business and user needs analysis, audience analysis, business mapping & modeling, content inventory and audit
- Business analysis for social and collaboration sites
- Web traffic analysis and reporting (Google Analytics)
- Online surveys and e-mail marketing (SurveyMonkey and MailChimp).
UX Specialist and Project Manager
UNCTAD
Geneva Area
12.2012 - 06.2014
- Project management of SharePoint 2013 intranet migration
- Business analysis and development of various SharePoint 2010-based applications
- Google Analytics reporting
- SharePoint 2010 search engine and taxonomy customization
- Web editor support and training.
Web Expert
UNCTAD
Geneva Area
04.2010 - 11.2012
- Content strategist and business analyst for SharePoint 2010 migration
- Responsible for user analysis, content analysis, templates design, interface design, and search configuration
- User acceptance testing (UAT) & Quality assurance (QA)
- Project management and user support for EpiServer web projects
- Google Analytics reporting.
Web Project Manager
UNCTAD
Geneva Area
10.2008 - 03.2010
- Project management for UNCTAD web initiatives ensuring timeliness and compliance with IT and WEB guidelines
- Focal point for all web activities including user research, design and management of web projects
- Evaluated and piloted emerging technologies (including video, audio streaming, search, web metrics).
Officer-in-Charge, Web Unit
UNCTAD
Geneva Area
08.2006 - 09.2008
- Acting Chief of the Web Unit
- Content production and editorial processes for main UNCTAD website
- Project management for UNCTAD XII Conference website development (www.unctadxii.org) using EPiServer
- Managed full content production lifecycle of the UNCTAD XII Conference website before, during and after the event (Accra, Ghana, 20-25 April 2008)
- Produced IA deliverables (inventories, sitemaps, etc.).
Web Officer
UNCTAD
Geneva Area
09.2002 - 07.2006
- Information architecture, interaction design, (using accessibility & usability standards and user-centered web development).
Information Architect / Web Developer
Région de Genève
Geneva Area
07.2002 - 08.2002
- Project manager for the revamping of a divisional website
- Research and Analysis, Design, Development, Deployment and Implementation of the website.
Education
Master's degree - Communication Science and Media
University of Geneva
01.2003
BA - Linguistics & Computational Linguistics
University of Geneva
01.2001
Skills
- Information Architecture
- Content Strategy
- Content Design
- CMS platforms
- Content Management
- Information architecture
- Google Analytics
- Search Engine Optimization
- Web Content Creation
- Content Production
- Responsive Web Design
- Problem-solving abilities
- Effective Communication
- Teamwork and Collaboration
- Problem-Solving
- Analytical Thinking
Certification
- Content Design
- PRINCE2 Practitioner
- Design Thinking
- Google Analytics
- Content Marketing: Staying Relevant
- Business Storytelling with C.C. Chapman
Current Job
Web Manager, World Meteorological Organization - WMO, Geneva, Metropolitan Area, 02/2022, Present, 2 years 2 months
Languages
- English, Native or Bilingual
- French, Native or Bilingual
- Spanish, Native or Bilingual
- German, Limited Working
- Italian, Limited Working
Affiliations
- Hiking, reading, travel
References
References available upon request.
Timeline
Web Manager
World Meteorological Organization
02.2022 - Current
Content Designer and Strategist (Web Communications Officer)
World Intellectual Property Organization - WIPO
09.2020 - 01.2022
Content Designer and Information Architect
World Health Organization
03.2020 - 08.2020
Content Design and Content Strategy Adviser
United Nations Human Rights
07.2019 - 11.2019
Content Designer and Strategist
Alex Faundez Consulting
05.2019 - 08.2020
Senior Information Architect & Content Designer
International Labour Organization
08.2017 - 05.2019
Content Strategist & Intranet Content Manager
UNCTAD
06.2014 - 07.2017
UX Specialist and Project Manager
UNCTAD
12.2012 - 06.2014
Web Expert
UNCTAD
04.2010 - 11.2012
Web Project Manager
UNCTAD
10.2008 - 03.2010
Officer-in-Charge, Web Unit
UNCTAD
08.2006 - 09.2008
Web Officer
UNCTAD
09.2002 - 07.2006
Information Architect / Web Developer
Région de Genève
07.2002 - 08.2002
Master's degree - Communication Science and Media
University of Geneva
BA - Linguistics & Computational Linguistics
University of Geneva
- Content Design
- PRINCE2 Practitioner
- Design Thinking
- Google Analytics
- Content Marketing: Staying Relevant
- Business Storytelling with C.C. Chapman
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