Amanda Chidekel
Zurich
Summary
Born in Germany to a Danish mother and a Swedish father, I was raised in Switzerland and attended an international school. Having lived in London, Copenhagen, and New York, I bring a global perspective to my work.
A detail-oriented and dedicated team player with a passion for writing and strong organizational skills. My experience at three start-ups, combined with rigorous university coursework, has honed my ability to manage multiple projects with precision and meet tight deadlines. Positive, proactive, and adaptable, I bring a creative problem-solving mindset and a strong commitment to delivering high-quality work that drives organizational success.
Overview
14
14
years of professional experience
Work History
Head of Communications
Supertrends AG
02.2024 - Current
- Company Overview: Supertrends AG helps companies streamline their research efforts by leveraging sophisticated AI systems
- Initiated and led the creation of the company’s mission and vision statements, ensuring alignment across all messaging and communications
- Led company rebranding efforts, launching a new website to promote the key product and reposition the company in the market
- Developed and executed content strategies for social media, newsletters, and corporate materials, increasing brand engagement
- Implemented targeted email marketing campaigns to increase sales leads, improve investor relations and customer retention
- Supported executive communications, crafting key messages for investors (both current and potential) to strengthen company positioning
- Organized the company’s first strategy workshop, helping define a new strategic direction
- Planned and executed the company’s first in-person event, including a keynote speech by the founder
- Launched a webinar series featuring the founder and industry experts to position the company as a thought leader in innovation and emerging technologies
- Led internal and external communications, ensuring clear, consistent messaging across all channels
- Collaborated with leadership to align communication strategies with business goals
- Ensured clear, consistent messaging across all internal and external communication channels
- Supertrends AG helps companies streamline their research efforts by leveraging sophisticated AI systems
Singer-Songwriter
Independent Musician – Amanda rakel
01.2014 - Current
- Lyricist
- Vocalist
- Creating and planning content for social media
- Creating effective Facebook and Instagram ads through targeted demographics
- Managing all PR communication, resulting in a feature in Scandinavia’s biggest music magazine GAFFA
- Airplay across over 100 radio stations globally
- Over 500’000 streams on Spotify
- Collaborating with producers, photographers, videographers, bookers, venues and media
- Setting and adhering to budgets and deadlines
- Executing creative ideas: music videos, photoshoots
Receptionist & Personal Assistant
BASF Intertrade AG
02.2023 - 11.2023
- Welcoming and assisting company guests
- Administration of incoming/outgoing correspondence and courier services
- Administration of company’s petty cash
- Procurement of office supplies
- Organize and coordinate business travels of employees (e.g
- Hotel bookings, train tickets and flights)
- Plan, organize and realize internal and external conferences, seminars and events (e.g
- Global team workshops)
- Administration and maintenance of company’s workspace (e.g
- Organization of meeting rooms, general maintenance, office supplies, access badges, phone system, meeting facilitation)
- Ensure the correct absence registration (illness, holidays, etc.)
- Implement and administrate company’s documentation/archiving system
- Administrate the company’s on-/off-boarding list for personal changes
- Handling of sensitive documents
Copywriter Intern
INYOVA AG
01.2022 - 07.2022
- Creating copy for various communication channels: CEO’s LinkedIn, blog posts, social media posts, company push notifications and emails to the Inyova database
- Headed and implemented 'Investor Stories'
- Inyova Impact Investors were selected to share their investor stories which are featured on the Inyova blog, Instagram and LinkedIn account
- Developed a new strategy for the CEO’s LinkedIn and coordinated directly with the CEO
- Oversaw the SEO content calendar, which meant working with various departments and implementing the Quality Assurance process
- Coordinated with multiple freelancers
- Learnt how to efficiently analyze social media statistics based on impressions, reach, likes, comments and shares
- Tailored content based on the audience: Instagram, TikTok, LinkedIn, blog posts and email
- Worked closely with designers to understand what images perform the best based on the channel
- Used WordPress to update content on the Swiss and German Inyova websites
- Managed tight deadlines in a high pressure and fast paced work environment
Executive Assistant, International Communications Assistant & CSR Officer
GREENMOBILITY A/S
08.2019 - 02.2020
- I was initially hired as a communications assistant for the international department, but after two months was offered to be the executive assistant as well as head GreenMobility’s CSR efforts
- LinkedIn and Twitter content creation
- Translating the marketing department’s Danish text into English
- Translated the 2019 annual report from Danish to English
- Website content creation through Umbraco
- Managing the CEO’s calendar
- Scheduling the CEO’s meetings
- Organising board meetings
- Board meeting minute taker
- Organising travel
- Created the company’s first formal CSR policy
- Created the company’s first Code of Conduct for Suppliers
- Successfully got GreenMobility accepted as a participant of the UN Global Compact
Student Representative
Hult student association
09.2017 - 08.2018
- Campaigned and delivered a one-minute pitch to be elected by fellow students as a representative from 4 candidates
- Led communication streams between staff and students
- Event planning for 400+ students across all post graduate programs
- Organized regular meetings to prepare for events and discuss/resolve issues within the student body
Advisor
Pitch @ Palace
03.2018 - 04.2018
- Selected as one of the Hult master’s students to attend and advise delegates taking part in Pitch @ Palace, an initiative started by His Royal Highness Prince Andrew, to help entrepreneurs of the commonwealth
- Advised delegates on their pitch during the boot camp round at Facebook Headquarters in London
- Attended the main event at St
- James Palace in London
External Consultant
Hult business challenge
01.2018 - 03.2018
- Participated in an in-class project for Nissan LEAF and NEVS, developing the winning concepts to establish customer trust in EVs and autonomous cars
Sales Assistant
WOLFORD
10.2015 - 10.2016
- Assisted customers at Wolford’s concession store in top Copenhagen shopping mall, Magasin
- Worked in Wolford’s most profitable Scandinavian shop
- Exceeded monthly sales targets
- Effectively managed customer traffic of 50+ per day by optimizing operations of the till
- Enhanced customer experience by being attentive and respecting patrons
- Created a non-pressured environment to establish trust and resulted in increased sales
Digital Intern
Inflight passEnger experience (ifp)
06.2012 - 07.2012
- Oversaw the research and tracking of airline media content (Emirates, Lufthansa, Singapore Airlines)
- This allowed the digital team to see where airlines could optimize customer experience
- Created concise movie synopses for content featured on airlines
Intern
by malene birger
11.2010 - 03.2011
- Optimized inventory by creating an alphabetical organizational system for 1,000+ garments
- Increased efficiency in assisting By Malene Birger’s store at London Fashion Week
- Ensured safety and quality of clothing items by managing stylist inventory interactions
- Oversaw administrative duties including communication initiatives and office operations
- Worked alongside InExcess Fashion, situated in the By Malene Birger store, organizing their inventory which included: Lolly’s Laundry, Rutzou and American Vintage
Education
Master of Arts - Marketing
Hult International Business School
London08-2018
Bachelor of Arts - Arts Administration
UNIVERSITY OF MASSACHUSETTS (UWW)
Massachusetts06-2015
Skills
- Written communication
- Brand messaging
- Content development
- Problem-solving abilities
- Strategic planning and alignment
- Team collaboration
- Interpersonal skills
- Adaptability and flexibility
Hobbies
- Writing : My absolute passion is writing. You can often find me in cafés scribbling away in my leather bound Moleskine notebook.
- Music: For nearly a decade I have been releasing music as a solo artist - having a creative outlet is not only a fun hobby but positively impacts me and translates into creative ideas in the workplace.
- Being Active: I love to move, which is why most weekday mornings before work I'm in the gym. I also love to hike, ski, go for long walks along lake Zurich and do pilates.
Languages
English
Bilingual or Proficient (C2)
Danish
Bilingual or Proficient (C2)
German
Advanced (C1)
Timeline
Head of Communications
Supertrends AG
02.2024 - Current
Receptionist & Personal Assistant
BASF Intertrade AG
02.2023 - 11.2023
Copywriter Intern
INYOVA AG
01.2022 - 07.2022
Executive Assistant, International Communications Assistant & CSR Officer
GREENMOBILITY A/S
08.2019 - 02.2020
Advisor
Pitch @ Palace
03.2018 - 04.2018
External Consultant
Hult business challenge
01.2018 - 03.2018
Student Representative
Hult student association
09.2017 - 08.2018
Sales Assistant
WOLFORD
10.2015 - 10.2016
Singer-Songwriter
Independent Musician – Amanda rakel
01.2014 - Current
Digital Intern
Inflight passEnger experience (ifp)
06.2012 - 07.2012
Intern
by malene birger
11.2010 - 03.2011
Master of Arts - Marketing
Hult International Business School
Bachelor of Arts - Arts Administration
UNIVERSITY OF MASSACHUSETTS (UWW)
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