MAJA PAVLEK
Zug,ZG
Summary
I am a purpose-driven business leader of strategies, initiatives and projects that make a meaningful impact to people’s lives. During the 26 years of experience in Education, Marketing, and Business Development in International roles, I have consistently delivered value for the business through collaboration and project leadership in cross-functional teams. I am passionate about education that engages hearts and minds, driving engagement, motivation, performance and success at any level of the organization.
Overview
33
33
years of professional experience
Work History
Education Lead, Mentor, EMEA Region
Johnson & Johnson
09.2019 - Current
- Leading the design and implementation of medical and commercial learning strategies and initiatives, delivering training programs that helped improve surgical skills and knowledge of our stakeholders
- Shaped faculty engagement strategy and programs, resulting in stronger podium presence across international meetings
- Streamlined communication at local, regional and global level, leading to more effective relationships and successful project launches (e.g. Breast Implant Selection Hub)
- Leveraged global competency models and coached 2 training managers in delivery of blended programs that increased knowledge and skills of the sales organization by >20% per year
- Inspired team members to accelerate their path towards reaching their full potential through wellbeing initiatives (e.g. Executive Presence, Resilience, Mental Training)
- Established an efficient system for tracking program KPIs, driving continuous improvement and boosting participant satisfaction
Prof. Education Lead GYN Oncology & HPB, EMEA
Johnson & Johnson (Ethicon)
07.2016 - 08.2019
- Successfully evolved Professional Education strategies based on KOL and stakeholder insights, formulating innovative solutions to differentiate Ethicon programs from similar industry offerings
- Co-created and launched the first Ethicon Hospital Leadership Symposium for non-clinical stakeholders engaging 80 hospital leaders from across EMEA region
- Led the strategy and tool design for KOL engagement across specialties
- As a Change Champion, shaped and implemented initiatives that ensured team engagement and effectiveness within the changing organizational design
- Recipient of several “Encore” awards for results and collaborative leadership by colleagues
Senior Manager Education Solutions EMEA
Johnson & Johnson (Ethicon Biosurgery)
02.2015 - 06.2016
- Shaped and led external and internal education strategy & tactical plans for Ethicon family of hemostats
- Shaped and delivered sales training to drive engagement, performance and new product launch readiness of the sales organization
- Established a pool of guest trainers to optimize best-practice sharing, increase engagement and enhance learner knowledge retention
- Partnered with top surgical faculty to deliver ad boards, workshops and congress symposia, driving improved confidence in surgical procedures as well as safe and effective use of our devices
- Quickly developed relevant product and procedure expertise necessary to lead and improve training initiatives, already within the first months on the job
Senior Manager Education Solutions EMEA
Johnson & Johnson (Mentor)
03.2011 - 01.2015
- Led medical and commercial education strategy & tactical plans, driving safe and effective use of our products by facilitating best practice exchange among healthcare professionals
- Recruited and coached 3 team members for high performance through positive approach to problem solving and focus on collaboration in a complex matrix organization
- Designed the “Clinical Expertise” program to elevate the sales force clinical knowledge
- Delivered Launch Excellence programs driving market readiness for 2 new product launches
- As a member of the Mentor Leadership team, collaborated on development of the Customer Value Proposition that changed perception of Mentor in the marketplace and built loyalty
Marketing Director Aesthetics EMEA
Lumenis
03.2010 - 02.2011
- Led Marketing and Clinical Education strategies and tactical plans for the EMEA Aesthetic division
- Developed collaboration with top KOLs through engagement in impactful training initiatives
- Managed congress strategy and presence to stand out among competition and generate sales leads
- Revised pricing strategy for a clear and consistent regional approach
International Marketing Manager, Evolence
Johnson & Johnson
07.2008 - 02.2010
- Reshaped and refocused strategy and execution of all Marketing initiatives for Evolence dermal filler
- Evolved brand vision and positioning for a more engaging and effective approach
- Led the development of new marketing materials; trained sales force on new concepts
- Elevated brand perception scores through KOL programs, congresses and workshops
- Directly managed sales to 5 key customers in Switzerland, doubling sales vs. prior year
- Managed and coached 2 direct reports and 4 indirect reports for high performance
Group Brand Manager
J&J Consumer Healthcare
05.2007 - 06.2008
- Managed a regional portfolio of mass and OTC brands, setting growth strategies, implementing key business initiatives and coaching/energizing sales teams to maximize performance
- Shaped strategic plan and professional program for regional launch of Listerine, winning Launch of the Year award
- Recruited and coached 2 team members for high performance
Trainer, Global Marketing Development
J&J Consumer
08.2005 - 04.2007
- Delivered training programs that helped J&J marketers elevate their marketing skills
- Quickly developed training skills to be able to lead several modules of key training programs, ensuring impactful and engaging training for different levels of participants
- Delivered and helped improve training programs for J&J consumer companies worldwide; programs included Marketing Fundamentals (7 marketing skills for junior marketers) and Marketing Equity Building (advanced marketing skills for Marketing Manager to VP levels)
- Developed supporting materials including program brochures and new materials for internal website; developed content for e-newsletters designed to drive traffic to the website
Senior Brand Manager Baby and Skincare
J&J Consumer
02.2002 - 07.2005
- Managed the strategic brand portfolio in distributor-based emerging markets around Europe
- Increased market share YoY on focus products, providing guidance to country teams on effective media and promotional campaigns
- Led a new product launch from concept to market introduction to major European markets
- Supervised regional professional programs for neonatal nurses
Country Manager, Croatia & Bosnia
J&J Consumer
07.1997 - 01.2002
- Developed the two markets by introducing J&J management approaches and partnering with distributors; managed profitable business development through successful marketing and sales initiatives while managing financial and legal aspects
- Selected 2 new distributors and negotiated terms of business for a highly engaged partnership
- Trained distributors’ sales force for initiative implementation and double-digit sales growth
Financial Analyst
Ferrero
06.1994 - 08.1995
- Calculated and published a comprehensive yearly plan
- Calculated cost feasibility for new product introductions
Assistant Financial Analyst
Ferrero
06.1991 - 08.1992
- Assisted in preparation of yearly business plan and reports to management
Education
MBA, General Management -
University of Virginia, Darden Business School
Charlottesville, VA01.1997
Bachelor of Arts, Economics -
University of Virginia
Charlottesville, VA01.1994
Credits Moved To The USA - English & French Languages & Literature
University of Zagreb
Zagreb, Croatia01.1991
Skills
- Decision Making
- Cross-Functional Team Leadership
- Collaboration
- Critical Thinking
- Goal Setting
- Effective Communication
- Feedback Delivery
- Motivation Techniques
- Group Instruction
- Coaching
- Adaptability
- Cross-Cultural Competence
Languages
English
Italian
French
German
Croatian
Other
- Certified as instructor in Launch Excellence, Integrity Selling, Adult Learning Principles and Managing a Complex Healthcare Sale programs
- Entrepreneurial spirit, self-starter, able to work independently and under ambiguous circumstances
- Fast learner, highly adaptable and personable, strong motivation and leadership
- Passion for personal and professional development
Citizenships
- Croatia
- Swiss C permit
Hobbies and Interests
- Wellbeing: Certified Hypnotherapist, Chopra center Perfect Health/Well-Being certified teacher
- Sports and outdoors: tennis, skiing, yoga and truffle hunting
Timeline
Education Lead, Mentor, EMEA Region
Johnson & Johnson
09.2019 - Current
Prof. Education Lead GYN Oncology & HPB, EMEA
Johnson & Johnson (Ethicon)
07.2016 - 08.2019
Senior Manager Education Solutions EMEA
Johnson & Johnson (Ethicon Biosurgery)
02.2015 - 06.2016
Senior Manager Education Solutions EMEA
Johnson & Johnson (Mentor)
03.2011 - 01.2015
Marketing Director Aesthetics EMEA
Lumenis
03.2010 - 02.2011
International Marketing Manager, Evolence
Johnson & Johnson
07.2008 - 02.2010
Group Brand Manager
J&J Consumer Healthcare
05.2007 - 06.2008
Trainer, Global Marketing Development
J&J Consumer
08.2005 - 04.2007
Senior Brand Manager Baby and Skincare
J&J Consumer
02.2002 - 07.2005
Country Manager, Croatia & Bosnia
J&J Consumer
07.1997 - 01.2002
Financial Analyst
Ferrero
06.1994 - 08.1995
Assistant Financial Analyst
Ferrero
06.1991 - 08.1992
MBA, General Management -
University of Virginia, Darden Business School
Bachelor of Arts, Economics -
University of Virginia
Credits Moved To The USA - English & French Languages & Literature
University of Zagreb
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